Benchmarking services


Benchmarking is an effective management method use to achieve breakthroughs in development. By testing and comparing itself with the best in the field, a company can achieve a developmental breakthrough or compensate for lags in development.

At the Ircuo Technology Centre we perform product benchmarking services by means of our laboratory equipment and partner connections, thus assisting your product managers in planning and testing the competitive position of an individual product.

To make correct decisions, product managers of today need reliable information about:

  • The characteristics of new materials,
  • The characteristics of the existing collection, and
  • The R&D level of competitors.
The product benchmarking services enable the product manager to gather comparative information on the items listed above, therefore reducing doubts and steering towards decisions that are more likely to result in market success.